2. Online Yellow Pages and Organizations.
The public often sees what businesses belong to
organizations. So find related groups and become a member.
In your client's eye, your listing increases your integrity
and legitimizes your capabilities. Also, make yourself easy
to find by listing yourself in online directories like the
Yellow Pages. Include more than your business name in these
directories. Other facts to include are your website and
keyword or phrases that tell about your specialties. Try
listing in www.PRWeb.com
and www.Yearbook.com.
3. Special Feature Articles and Press Releases.
Inside publications online, you can submit releases and
articles that are newsworthy. As you build a relationship
with these publications, arrange to publish feature articles
that directly relate to your business. Inside each release
and article, include your web address so visitors can seek
more information. If submitting to publications is too time
intensive, arrange for an online PR firm or service to do it
for you. For a fee, these firms will submit your material
to up to fifty or more online media sources.
4. Newsletters and E-zines.
You can spread your own PR via your own e-zines, requiring
visitors to subscribe before receiving relevant information
about your industry, services or products. By offering
short course material in the e-zines, your visitors can
experience first-hand your knowledge and start building a
relationship with you.
The ultimate reason for using PR tools is to gain more business. If the PR campaign only takes up your time or doesn't end up drawing in more business, then you should either scrap it or revamp it. While many PR efforts aren't always measurable dollar-wise, such as reinforcing existing relationship or improving image, PR efforts online should clearly aim to get a monetary result.
When thinking about your PR campaigns on the Internet, keep a few tips in mind:
- Since the Internet is seen globally, use extremely clear
communication.
- Only immediate information is considered newsworthy.
- Keep download time to a minimum and feedback professional
since visitors expect this level of interaction.
- Even though Internet PR costs aren't as high as PR in
print, the time involved to create great Internet PR will be
just as consuming.