Customers want to feel confident in your product and your company. Their first impression is vital, so make sure that the workspace they see is kept clean and tidy at all times. A messy workspace does little to encourage consumer confidence.
Maintain a high level of customer service. Make sure that people know how to get hold of you. Advertise your contact details and respond in a friendly, professional manner to all queries, no matter how minor. Train your staff to do the same.
One of the key points that encourages consumers to buy from a certain company is their after sales service. There is nothing more frustrating than being unable to get hold of someone if you need them. Make sure that you have a readily available phone number and trained people to answer the phone. Similarly make sure that you respond to any issues promptly.
Modern technology, generally, is a great thing for business and consumer. However, most of us have been frustrated by automated telephone services. If you do have an automated service, make sure that your customer is able to get hold of a person with ease should they wish to.